InLiquid's Benefit v.14
InLiquid's Benefit is an annual silent arts auction and networking event that serves as the primary fundraiser for the Philadelphia-based arts nonprofit. The social media campaign for InLiquid's Benefit v.14 highlighted "stand-out Philadelphia". Content centered around the event tagline: Bid up. Stand out. For four weeks, visual and written content featured participating artists, sponsors, musicians, caterers, and all aspects of the event in a way that encouraged guests to get excited about participating even before the event began. Ticket sales rose by 500%, and upon arrival guests commented that it was the social media campaign that had encouraged them to attend. Each year following, the event continued to grow in both ticket and silent auction sales and area popularity, to the point that celebrity attendance became a regular bonus feature.
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Philadelphia Makers Meetup
Philadelphia Makers Meetup brings together local makers of all kinds for a series of events centered around networking, fostering access to business resources, and hosting presentations of successful business models through panel discussions and showcases. In one month of managing their social media presence, as well as setting up a Facebook Event promotion campaign that ran for one week, event registrations grew by 146%. In addition, Facebook Page Likes grew by 1800%, Facebook Reach grew by 1,181%, and Facebook Page Views by 2,025%, while on Twitter Impressions grew by 19.4% and Followers grew by 37%.