Case Studies
InLiquid’s Benefit v.14
InLiquid's Benefit is an annual silent arts auction and networking event that serves as the primary fundraiser for the Philadelphia-based arts nonprofit. The social media campaign for InLiquid's Benefit v.14 highlighted "stand-out Philadelphia". Content centered around the event tagline: Bid up. Stand out. For four weeks, visual and written content featured participating artists, sponsors, musicians, caterers, and all aspects of the event in a way that encouraged guests to get excited about participating even before the event began. Ticket sales rose by 500%, and upon arrival guests commented that it was the social media campaign that had encouraged them to attend. Each year following, the event continued to grow in both ticket and silent auction sales and area popularity, to the point that celebrity attendance became a regular bonus feature.
Philadelphia Makers Meetup
Philadelphia Makers Meetup brings together local makers of all kinds for a series of events centered around networking, fostering access to business resources, and hosting presentations of successful business models through panel discussions and showcases. In one month of managing their social media presence, as well as setting up a Facebook Event promotion campaign that ran for one week, event registrations grew by 146%. In addition, Facebook Page Likes grew by 1800%, Facebook Reach grew by 1,181%, and Facebook Page Views by 2,025%, while on Twitter Impressions grew by 19.4% and Followers grew by 37%.
After a year-and-a-half of hosting smaller events, we brought the first-ever Maker Faire to Philadelphia. The social media ads campaign drove a 47.8% increase in ticket sales.
InLiquid’s Benefit 2021
InLiquid reached out to me again most recently in 2021, just a month before their biggest fundraiser event of the year was about to take place. They were in a difficult situation, as some recent staff changes left them with no one to manage their social media efforts. With zero lead-time to create a campaign, our team sat down for an emergency two-hour strategy session the very next morning after their call for help. We had to hit the ground running with both strategy and creative, and were quite literally building the campaign as it ran. Through a combination of social media advertising, organic promotion, and live posts from the event, I helped them bring in about $80,000 to support the arts in the Philadelphia area.
Jules Thin Crust
I took over full Social Media Management for Jules Thin Crust, an organic pizza chain, and its sister store Lovebird PA, a fast-casual fried chicken chain, in March of 2020, just a month before the COVID lockdowns began. Through 2020, Jules and Lovebird saw several million dollars in online sales, a huge increase over their previous reporting period. This allowed them to increase sales year-over-year, despite the cessation of in-person sales for most of that time.
In addition, I ran a series of low-cost ads for locations that had been seeing decreased revenue. Through a combination of brand-awareness and online ordering ads, we were able to achieve monthly revenue increases for each location.
I also oversaw the social media promotion and only advertising for the introduction of Jules' and Lovebird's new in-house ordering apps. Over six months, we saw over 6,000 app downloads. This significantly increased customer retention and repeat-ordering for both brands, and led to large savings over online ordering from third-party delivery services.
Lindsey Pete, Co-Owner: Chestnut Hill Brewing Company
Testimonials
We have been working with Erica for over four years, and I can’t recommend her highly enough!
She originally started by managing our Facebook and Instagram accounts, and her role has grown significantly over the years to include TikTok, our email newsletter, Facebook and Google advertising, marketing signage, and even beer label design.
Erica is extremely organized, consistent, and communicative. One of the things I appreciate most is that I can send her information whenever it’s convenient for me, and she keeps track of everything. She is incredibly reliable and doesn’t let things fall through the cracks.
She is also a great thought partner. She is open to feedback, enjoys discussing different strategies, and is always willing to try something new, evaluate the results, and adjust as needed. She consistently analyzes her own performance to identify what is working and where there are opportunities to improve.
Erica is also very self-directed. She doesn’t need a lot of direction and takes the initiative to connect with our team and guests to create authentic, engaging content. She is creative and does a great job balancing current trends with what is appropriate and effective for our particular audience.
After working with her for more than four years, I have seen firsthand how much value she brings to our business. She is dependable, creative, proactive, and genuinely invested in helping us succeed.
I highly recommend working with Erica!
Corey Pontz, Creative Principal: CWP Design
Erica is incredibly smart and professional, while also being warm, approachable, and genuinely fun to talk to. She’s thoughtful and clever, with a real instinct for what makes a story interesting. She asks smart questions, brings fresh ideas and perspective, and makes the entire process feel easy. I always enjoy the opportunity to work with her.
Michael Albo, Director of Marketing: Volition Veterinary
I’m thrilled to recommend Erica, whose impact on our organization(s) - first at Volition Veterinary and later at Volition Rx; was nothing short of transformative. What began as a social media support engagement quickly evolved into a strategic partnership that lasted nearly two years, and for good reason!
Erica brought clarity, creativity, and consistency to our social presence, especially across Instagram and Facebook. She didn’t just manage content; she elevated our entire approach. She encouraged us to lean into video storytelling, experiment with paid ads, and adopt more modern, engaging formats that helped us connect with our audience in a far more meaningful way. Her instincts around what resonates, and why, were spot on.
One of the things I appreciated most was her ability to blend strategy with execution. She helped us understand the “why” behind each recommendation, then rolled up her sleeves to make it happen.
Erica is reliable, proactive, and genuinely invested in the success of the teams she supports. Any organization looking to elevate its digital presence, especially in a competitive or technical space, would be lucky to have her.
Nicole Gerlinger, Content Creator
I’ve had the opportunity to work with Erica on several projects where I created the content while she managed the overall social media strategy and management. She was always incredibly dependable, thoughtful, and genuinely fun to collaborate with. I never felt like I was creating content on an island because Erica was always there with clear guidance, helpful feedback, and plenty of encouragement.
What I appreciated most was how intentional she was. She always had a thoughtful plan and communicated exactly what she needed, which made my job so much easier, especially when I was balancing multiple projects. Beyond being wonderful at what she does, Erica has a true eye for authenticity and a genuine heart for small business owners. I would work with her again in a heartbeat. She is talented, trustworthy, supportive, and simply a really good person to have in your corner.
Clients
