Social Media Consultant. 2017-Present.

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• Building a client base in the Greater Philadelphia Region, to assist with social media strategy and content creation for local small to mid-sized businesses.

• Working with clients to build an overall marketing strategy and manage social media presence with a goal of greater brand awareness and higher sales.

• Experience working with clients in multiple industries, including: restaurants, events, nonprofits, visual arts, acting, finance, and real estate.

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Uwishunu. Freelance Writer. 2011-2018.

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• Freelance writer for Uwishunu.com, the blog platform for Visit Philly, the official visitor website for the Greater Philadelphia Tourism Marketing Corporation

• Published 1,000+ pieces since contracting as contributing writer for the site; generating copy for several pieces monthly

• Act as authority on Philadelphia arts scene, creating copy for roundups and features for the ‘top’ arts events monthly

• Additionally write preview pieces about upcoming Philadelphia events and theatrical performances and accept occasional extra assignments from editor

• Pull content research from press releases, local art sites, and contacts from various cultural institutions
   

Backe. Social Media Manager. 2016-17.

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• One of twenty-two staff members at Backe, a digital advertising agency with a 20 year history working with clients in healthcare, higher education, professional associations, finance, manufacturing, sustainability, fashion, and retail

• Formed new position of Social Media Manager at the agency, which included finding relevant services to provide for agency and clients, and creating new workflow process for new services

• Assisted with the transition of a new Creative Director to the team, including assisting him with copywriting duties and overseeing the Creative team, as necessary

• Assisted with the formation of the Innovation Committee, a team of staff from various departments responsible for implementing new internal and external processes, services, and products. Continue to serve on the Committee as Secretary

• Planned, created, scheduled, and managed the social media presence – including multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) – of the agency

• Assisted Creative Director with developing the new brand voice during the agency’s rebranding, and ensured that all messaging remained consistent in external communications. Social media follower base grew by 200% in a six-month period, leading to engagement rates that exceeded industry benchmarks and a 16% increase in website traffic

• Devised content marketing strategy, created content (including long-form articles and short-form updates)

• Researched new business opportunities for the agency and built detailed presentations about potential client’s industry and current marketing strategies, as well as devised potential strategies to build their social media presence

• Planned, created, scheduled, and managed the social media presence of client, The Laundry Boss (a Cloud-based payment system for laundromats)

• Part of the team that developed the agency’s overall new business strategy, a plan to bring in six new clients to the agency within two years

• Wrote external communications: including press releases, emails, and blog posts.

• Researched clients, audiences, and latest in social media and digital marketing strategies to ensure up-to-date strategies and communications

• Attended events as a representative of the agency, to form community partnerships.

• Built list of contacts in Philadelphia region to assist with ongoing content marketing efforts through content partnerships

• Spearheaded Lunch and Learn series to keep the staff informed about upcoming trends in the technology sector

• Wrote occasional copy for client ad campaigns

• Secured in-kind sponsorship opportunity with Philadelphia Makers Meetup, a monthly event series for Philadelphia-area innovators, inventors, and entrepreneurs, to boost agency brand awareness
   

InLiquid Art + Design. Site Editor. 2011-16.

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• One of six staff members at InLiquid, a visual arts non-profit supporting approximately 300 artists in the Philadelphia area

• Primarily responsible for conception, generation, and maintenance of all content that goes onto InLiquid’s website

• Personally managed all of InLiquid’s social media accounts, including Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest

• Managed InLiquid blog: assigned and edited blog posts of contributing writers; wrote posts; kept advertisements and outside links updated; communicated with gallery owners and artists relevant to content

• Assisted in coordination of all of InLiquid’s major fundraisers and events, including two annual fundraisers, a silent auction in February and art sale / music festival in June

• Primarily responsible for generation of ticket sales for events via marketing campaigns involving social media, email blasts, printed materials, and press outreach: Attendance of events varying from several hundred to several thousand. In my first year of running the social media campaign for the silent auction, ticket sales rose 500%

• Wrote and/or proofread/edit and uploaded content for all online features, interviews, news, press releases, and offline brochures. Kept press kits, press quotes, and testimonials relevant

• Assisted Development Coordinator with crafting strategy for end-of-year drive, including writing content for appeal letters and email/social media campaigns, as well as scripts for phone calls

• Trained and oversaw editorial intern, development intern, and event volunteers

• Managed sitewide event listings and calendar for all InLiquid exhibitions and events, as well as promotion of events of 300+ artist members

• Generated copy and html coding for monthly Newsletters and special emailers
   

The Artblog. Freelance Editor. 2010-13.

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• Covered local arts events on a monthly basis; took photographs; wrote blog reviews and artist interviews

• Managed interns and contributing writers, ranging from 5 – 10 at a given time; involved editing blog posts and formatting and uploading posts and editing pictures

• Researched eligible grants; kept track of deadlines; wrote grant applications
   

Artspan. Marketing Associate. 2011-12.

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• Assistant to Vice President of Marketing for artist website creation platform

• Managed Artspan blog; wrote majority of content; designed layout; promoted posts via social media and blog directories; edited blog posts of contributing writers; contacted artists for interviews; researched art marketing

• Approved quality of images of artwork offered for sale via the site

• Assisted new members with site set-up via email communication or phone tutorials; contacted members with unfinished sites to offer personal assistance with site creation

• Maintained directories of art blogs for potential partnerships, as well as members with unfinished sites for outreach and potential interview candidates for blog content

• Kept content on home page updated and shared updates via social media; researched art news to maintain relevancy of site content

• Covered phones from time to time; assisted with management of help desk; moderated forum and resolved customer issues

• Wrote script and performed voiceover for tutorials; edited sitewide help documents and marketing articles; wrote all content for monthly newsletter