Freelance writer for Uwishunu.com, the blog platform for Visit Philly, the official visitor website for the Greater Philadelphia Tourism Marketing Corporation
Published 1,000+ pieces since contracting as contributing writer for the site; generating copy for several pieces monthly
Act as authority on Philadelphia arts scene, creating copy for roundups and features for the ‘top’ arts events monthly
Additionally write preview pieces about upcoming Philadelphia events and theatrical performances and accept occasional extra assignments from editor
Pull content research from press releases, local art sites, and contacts from various cultural institutions
Backe. Social Media Manager. 2016-17.
One of twenty-two staff members at Backe, a digital advertising agency with a 20 year history working with clients in healthcare, higher education, professional associations, finance, manufacturing, sustainability, fashion, and retail
Formed new position of Social Media Manager at the agency, which included finding relevant services to provide for agency and clients, and creating new workflow process for new services
Assisted with the transition of a new Creative Director to the team, including assisting him with copywriting duties and overseeing the Creative team, as necessary
Assisted with the formation of the Innovation Committee, a team of staff from various departments responsible for implementing new internal and external processes, services, and products. Continue to serve on the Committee as Secretary
Planned, created, scheduled, and managed the social media presence – including multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) – of the agency
Assisted Creative Director with developing the new brand voice during the agency’s rebranding, and ensured that all messaging remained consistent in external communications. Social media follower base grew by 200% in a six-month period, leading to engagement rates that exceeded industry benchmarks and a 16% increase in website traffic
Devised content marketing strategy, created content (including long-form articles and short-form updates)
Researched new business opportunities for the agency and built detailed presentations about potential client’s industry and current marketing strategies, as well as devised potential strategies to build their social media presence
Planned, created, scheduled, and managed the social media presence of client, The Laundry Boss (a Cloud-based payment system for laundromats)
Part of the team that developed the agency’s overall new business strategy, a plan to bring in six new clients to the agency within two years
Wrote external communications: including press releases, emails, and blog posts.
Researched clients, audiences, and latest in social media and digital marketing strategies to ensure up-to-date strategies and communications
Attended events as a representative of the agency, to form community partnerships.
Built list of contacts in Philadelphia region to assist with ongoing content marketing efforts through content partnerships
Spearheaded Lunch and Learn series to keep the staff informed about upcoming trends in the technology sector
Wrote occasional copy for client ad campaigns
Secured in-kind sponsorship opportunity with Philadelphia Makers Meetup, a monthly event series for Philadelphia-area innovators, inventors, and entrepreneurs, to boost agency brand awareness
InLiquid Art + Design. Site Editor. 2011-16.
One of six staff members at InLiquid, a visual arts non-profit supporting approximately 300 artists in the Philadelphia area
Primarily responsible for conception, generation, and maintenance of all content that goes onto InLiquid’s website
Personally managed all of InLiquid’s social media accounts, including Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest
Managed InLiquid blog: assigned and edited blog posts of contributing writers; wrote posts; kept advertisements and outside links updated; communicated with gallery owners and artists relevant to content
Assisted in coordination of all of InLiquid’s major fundraisers and events, including two annual fundraisers, a silent auction in February and art sale / music festival in June
Primarily responsible for generation of ticket sales for events via marketing campaigns involving social media, email blasts, printed materials, and press outreach: Attendance of events varying from several hundred to several thousand. In my first year of running the social media campaign for the silent auction, ticket sales rose 500%
Wrote and/or proofread/edit and uploaded content for all online features, interviews, news, press releases, and offline brochures. Kept press kits, press quotes, and testimonials relevant
Assisted Development Coordinator with crafting strategy for end-of-year drive, including writing content for appeal letters and email/social media campaigns, as well as scripts for phone calls
Trained and oversaw editorial intern, development intern, and event volunteers
Managed sitewide event listings and calendar for all InLiquid exhibitions and events, as well as promotion of events of 300+ artist members
Generated copy and html coding for monthly Newsletters and special emailers
The Artblog. Freelance Editor. 2010-13.
Covered local arts events on a monthly basis; took photographs; wrote blog reviews and artist interviews
Managed interns and contributing writers, ranging from 5 – 10 at a given time; involved editing blog posts and formatting and uploading posts and editing pictures
Researched eligible grants; kept track of deadlines; wrote grant applications
Artspan. Marketing Associate. 2011-12.
Assistant to Vice President of Marketing for artist website creation platform
Managed Artspan blog; wrote majority of content; designed layout; promoted posts via social media and blog directories; edited blog posts of contributing writers; contacted artists for interviews; researched art marketing
Approved quality of images of artwork offered for sale via the site
Assisted new members with site set-up via email communication or phone tutorials; contacted members with unfinished sites to offer personal assistance with site creation
Maintained directories of art blogs for potential partnerships, as well as members with unfinished sites for outreach and potential interview candidates for blog content
Kept content on home page updated and shared updates via social media; researched art news to maintain relevancy of site content
Covered phones from time to time; assisted with management of help desk; moderated forum and resolved customer issues
Wrote script and performed voiceover for tutorials; edited sitewide help documents and marketing articles; wrote all content for monthly newsletter
"It's a poor sort of memory that only works backwards."
- Lewis Carroll
University of Pennsylvania. 2004-8. BA in English Literature.
Graduated Magna cum Laude with a cumulative GPA of 3.73/4.0. Three semesters study of Spanish; One semester of Old English. Nominee for the National Society of Collegiate Scholars. Dean's List for the College of Arts and Sciences, 2004-5. Mayor's Scholar, 2004-8. Distinguished Scholar Award, Arcadia University.
Barnegat Bay Sailing School. 2014.
Intro to Sailing
Ballroom Philadelphia. 2012-13.
Waltz, Hustle, Foxtrot, Swing, Mambo, Cha Cha, Rumba, Tango
Walnut Street Theatre School. 2012-13.
Hitting the Boards: Introduction to Acting
Come Play with Us: Improvisation
Philadelphia Mini Maker Faire. Social Media Volunteer. 2017.
Part of the team that brought Maker Faire to Philadelphia. Volunteered to assist with overall digital marketing strategy and PR, specifically in the areas of social media and Facebook ads campaigns.
Philadelphia Makers Meetup. Social Media Volunteer. 2016-Present.
Volunteer in charge of social media promotion for the Philadelphia Makers Meetup, a meetup group that hosts a monthly panel series of local innovators in the tech sector
Oversaw setup and optimization of social media accounts
Work with meetup coordinator on coming up with strategies to promote and grow the Meetup Group
Trained intern on use of social media platforms for promotion. Continue to oversee intern in keeping the social media pages active
Create and schedule posts when additional volunteer help is unavailable
Photograph events for later public promotion; Assist with day-of coordination and hosting of events
In process of implementing new program to begin streaming panels through Facebook Live
Mentor meetup members with their own social media strategies when necessary
Da Vinci Art Alliance. Honorary Board Member. 2017-Present
Assist Da Vinci Alliance, an art gallery located in South Philadelphia, with advice on social media promotion for the gallery and their artist members
Committe to Elect Paul Masters to Congress. Campaign Manager. 2016-Present.
InLiquid Art + Design. Benefit Committee. 2016-Present.
The Committee Members are in charge of assisting with promotion of the Benefit, as well as obtaining event sponsors, donations, and volunteers
The Committee is also expected to work the night of the event, by encouraging guests to bid and donate to InLiquid